For more than two decades, Creative Strategy
has successfully taken companies from start-up
to acquisition…introduced new products…breathed
new life into mature products…and helped
companies identify and reach new markets.
With more than 3,700 projects under our belt,
we understand how to develop and implement marketing
promotions that reflect a high level of creativity,
as well as a strong sensitivity to the client"s
product or service. We operate on a project-by-project
basis, and at the same time, place every promotion
into the context of an integrated program.
Core services we provide include:
BRAND BUILDING
In creating a new brand—or refresh
an existing one—it's important to break
down the process into manageable components,
with key decision points along the way. Each
component of the new or refreshed brand identity—name,
logo, tagline, messaging platform, and visual
"look and feel"—is built on
the decisions already made, so that natural
or organic progressions occur.
The Creative Strategy process has been developed
over time and brings as much objectivity as
possible to what can be one of the most subjective
creative processes an organization can undertake.
We use our qualitative research technique
to gather information from a company's
internal staff, as well as from external constituents,
including customers, prospects, and partners.
This approach helps uncover perceptions of
a company in the marketplace, and ultimately
enables us to develop effective strategic
messaging and a powerful visual identity that
extends across an entire marketing framework.
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Brand
Building Services:
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Qualitative Market Research
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Name, Logo, and Tagline
Development |
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Legal Trademark Support |
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Packaging |
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Trade Show Exhibits, Signage,
and Support |
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COLLATERAL
For developing collateral, we use the same
qualitative research approach to gather information
and create a compelling copy platform. When
creating a corporate brochure, we typically
conduct interviews with each member of the
executive team. This approach not only creates
“buy-in” at a very high level,
but also ensures that the brochure truly reflects
the company's vision.
Extending the brand beyond the corporate brochure
often involves the development of templates
for everything from product sheets to Powerpoint
slides. By selecting key visual elements and
carefully adapting the messaging platform
according to the audience or channel, the
collateral framework can be built out and
expanded, keeping the company's brand
integrity fully maintained and protected.
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Collateral
Development services:
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Corporate/Product Brochures |
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Annual Reports |
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White Papers, Executive
Briefs & Case Studies |
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Brand Template Design
& Maintenance |
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Newsletters |
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Media Kits |
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Print Advertising Campaigns |
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DIRECT MARKETING
With a proven track record in direct response
marketing that extends back more than twenty
years, Creative Strategy's results-oriented
approach works, whether for a traditional
mail or online campaign. From creating high-level
lead generation to customer/member acquisition,
loyalty, and renewals programs, we know how
to motivate prospects to take the next appropriate
action.
By combining compelling copy with on-target
design, our promotions deliver the ROI you
need to make your integrated campaigns successful.
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Direct
Marketing Services:
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Lead Generation &
Lead Warming Campaigns |
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Channel Marketing |
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Customer/Membership Acquisition |
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Circulation/Renewals |
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Loyalty Programs |
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List Research |
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INTERACTIVE MEDIA
From developing corporate websites, campaign-based
microsites, landing pages, banner advertising,
webcasts, HTML emails, and multimedia presentations,
Creative Strategy starts with the client’s
goals and builds the company’s brand
into every effort. Across each medium, Creative
Strategy has a proven process for moving projects
forward effectively and ensuring that the
final product supports the client’s
sales and business objectives.
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Interactive
media Services:
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Website Design & Development
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Microsite Design |
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Online Promotion/Advertising |
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Multimedia Presentations |
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TARGETED ONLINE MARKETING
To get the most traction from a client’s
website, Creative Strategy offers an integrated
approach that focuses on increasing site traffic,
generating strong leads, and retaining valued
customers. In projects requiring site construction
or renovation, we research competitor presence
on the web in order to insure high rankings
against key competitors. We also help clients
maximize site design, navigation, and features
to build the prospect database and offer maximum
visitor benefit.
Performing a competitor keyword analysis is
the jump-off point for creating a robust and
effective set of keywords and keyword phrases,
designed to get clients on the same search
engine pages as competitors, potentially listed
higher than competitors. Once website pages
are registered in all relevant search engines,
we optimize the rankings through free and
low-cost linking strategies in areas on the
web most relevant to the client’s target
audiences. We also develop pay-for-placement
strategies for different search engines that
take advantage of available ad space, support
keyword search efforts, and help build stronger
brand recognition. |
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Targeted
Online Marketing Services:
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Competitive Analysis |
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Site Strengthening |
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Search Engine Optimization |
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Linking Strategies |
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Pay-for-Placement Strategies |
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